KC hilites - FLEX ERA LED Light Bar Project
Image : Aaron Linkous
Director/Video creator/3d artist
KC HiLiTES is an off road lighting company, founded in 1970. Being a heritage brand, KC has cemented itself within all different sectors of the off road world. We wanted to make a clear effort, in this product launch campaign for their Flex Era LED Light Bar, to showcase a variety of different potential customers in one video. I was in charge of writing and directing this launch video that was then shot and produced by SkyPixel media. Alongside the lifestyle video, I created a 3D rendered launch video to show details that were not shown in the lifestyle video.
Lifestyle Launch Video
An all out race in the desert among friends; Desert Showdown was a video created to appeal to several potential markets, UTVs, Jeeps, Overlanders, and Race Trucks. By having every vehicle racing in their “ideal” conditions we were able to create a video where the Jeeps used a shortcut and snuck the win from the obvious would-be winner, the race truck.
3d rendered product video
Often, when shooting for a campaign, you have to choose story over product. When shooting the lifestyle video for the launch, we chose story, with no real highlights on how the lights work and their key features. I then created a series of 3D rendered videos to share those features and create surreal sequences.