KC HiLites - Yellow Lens Project

Video/Photo

The Yellow Lens project was the overall media for a recent KC HiLiTES product launch; KC is an off road light manufacturer. This launch introduced their new yellow lenses for some of KC’s existing lights. For this project, I was in charge of the launch video and all photo assets; I directed, shot and edited this project in it’s entirety. It was important to showcase what the yellow lenses do so well, which meant creating a dusty environment to let those beautiful beam patterns shine through, cutting through the dust and floating debris while keeping the overall light output high.